iGaming Affiliate Traffic Latam
Latam Gambling Traffic – New trends show that emerging markets will continue to dominate the online casino conversation for the next few years, with Latam being home to several new opportunities. There are various countries, from Mexico to Brazil that just shows how big the potential of a legal online gambling landscape is.
It is not for nothing that people say Latin America is a land of promise for the online gambling industry. Some of the markets have chosen to regulate online casinos and they already see nice growth.
There are other countries that are on the verge of legalizing the sector, so let’s check what the specifics are of the Latam iGaming market and how it is expected to grow in the future.
Is Online Gambling Legal in Latam?
As mentioned above, there are several markets in Latam that all regulate their iGaming sectors individually. A brief overview of the legal gambling situation in countries in Latam would go as follows:
- Brazil – new regulations came into effect in 2022 and online gambling operators are now free to apply for a license. The validity period of the licenses is 5 years, meaning that we are set to see great online casino traffic in Latam from this country
- Mexico – is the second largest economy in Latam, and it is only natural that a big portion of the Latam gambling income comes from here. Online casinos do not need to obtain an additional license, they only need to have a partnership with a land-based casino that has a license.
- Chile – no regulation in place for online gambling, so it is a grey area. Operators with a Curacao or MGA license can accept players from Chile
- Argentina – the country has far from the ideal system, but the positive trend in online gambling is evident. Individual provinces are in charge of making their own decisions about gambling. At the moment, there are 15 provinces that allow online gambling, with Buenos Aires being one, where more than a third of the population lives.
- Colombia – it became the first country in Latam to legalize online gambling back in 2016. There is a gambling tax of 15% of GGR. Online casinos are also required to a flat tax of about $175,000. Online gambling is booming in Colombia, as a result.
- Panama – even though Panama was the first country to legalize gambling in the 20th century, it has fallen behind in the past decade. Online gambling is not legal, but Panama punters are free to access offshore sites
- Costa Rica – there are no special online gambling licenses in Costa Rica. However, foreign operators can attract foreign citizens and jurisdictions with a “data processing license”. This means that there are plenty of operators in Costa Rica
- Belize – a popular destination for US citizens, online gambling is legal in Belize
- Peru – a grey market with no regulation prohibiting or allowing online gambling. This means that operators with an MGA or a Curacao license can accept players from Peru.
Overall, the online casino traffic in Latam is very good, as there are plenty of operators that are active in the region. With further legislation coming in some countries, we can expect the number of online casinos to rise.
Popular Payment Methods for gambling in Latam Markets
All countries in Latam have different regulations and operators make sure to adhere to them. Some of those regulations can be applied to payment methods.
Moreover, there are certain options that are more available than others, so let’s see briefly which are the main payment options in each country:
- Brazil – gambling with credit/debit cards is forbidden, so Brazilians mainly use bank transfers and APMs (Pix, Sodexo, etc.)
- Mexico – credit cards and bank transfers through SPEI
- Columbia – credit/debit cards such as Exito, Codensa, VISA and MasterCard; e-Wallets and bank transfers
- Chile – bank transfers, SErvipag and Sencillito
- Peru – Pago Efectivo and bank transfers
- Argentina – credit/debit cards, Rapi Pago, Pago Facil, and Mercado Pago
- Belize – credit/debit cards, CASHiib
- Panama – e-Wallets
- Costa Rica – prepaid cards, e-Wallets
Mobile Gaming in Latam
One thing is for sure when it comes to the Igaming traffic in Latam – mobile gaming is the future. As the economic strength of countries increases, more and more people have access to a stable internet connection and a good smartphone.
Licensed operators that are active in Latam make sure to use HTML5 technology to make their sites mobile-friendly.
Some of the more advanced sites even have mobile apps that players from Latam can download for free from Google Play Store or Apple Store.
Moreover, the best online casinos in Latam make sure to offer special bonuses for any player that downloads their mobile app, so there is plenty to look forward to when it comes to mobile gaming in Latam.
What Does the Future Hold for Online Gambling in Latam?
There is plenty to be excited about when it comes to the Latam iGaming market. Countries in the region begin to see the benefits of a legal online gambling market, so that seems the way forward.
Not everywhere in the region online gambling is legal, but thankfully there are plenty of offshore online casinos that accept punters from those countries.
All in all, we can expect the online gambling market in each Latam country to explode even more in the coming years. Latam is sure a hotspot at the moment for online gambling operators and it will remain that way in the near and long-term future.